Advertising, ad campaigns, ad agencies, and the people that make it happen

I posted a week or so ago about the possibility that Time Warner was considering eliminating subscription fees for AOL e-mail accounts. Seems like the matter might not be as definite as reported. AOL said the press reports had been based on "unauthorized disclosures, including incomplete and largely erroneous financial information." Ouch, pretty strong language there! Apparently. Investors were starting to get a little hot under the collar about the fact that if this goes through AOL's overall revenue would likely drop from $6 billion this year to $4.9 billion in 2008, before partially rebounding to $5.3 billion in 2009. That’s a lot of moola! Be interesting to see how AOL solves this little dilemma.

First they said it was free... Then it wasn't... Then they sent me a set of CD's that I can also use as drink coasters!