Having just posted on “AdCreep” in the supermarket, it’s now about to start happening on the golf course. Not that I care too much as I’ve always considered golf a complete waste of time. I know millions of Americans are obsessed by it, but c’mon guys, don’t pretend it’s some kind of exercise, not when you trundle around in that little cart 99% of the time. Speaking of which, you’ll be pleased to know that some dufus has come up with a way to put video screens carrying ads on the carts. Each ad stays onscreen for 15 to 20 minutes, or about the length of time it takes to play one hole. The company, ProLink, sells ads on a per-hole basis. The average 150,000 annual ad impressions (30,000 rounds of golf with golfers in and out of the car about five times) can be purchased for $5,000 -- that's one hole on one course for the entire year. But here’s the kicker… There’s no sound with the ads (disruptive to the concentration atmosphere) and no video (golfers might get absorbed "watching TV" and slow down the game). So let me get this straight. You pay $5,000 to advertise on a video screen for one hole, but there’s no moving video and no sound! Why not pay some kid five bucks to stand next to the fairway holding a sign with your logo on it? 
Jeez, for $5,000 I could buy a whole new golfing wardrobe!
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