With all the chat and general BS that people in the ad biz are engaged in at the moment about the “New Media” with particular reference to Web 2.0, I was really struck by this quote from Tim Berners-Lee in a recent podcast… "Web 1.0 was all about connecting people. It was an interactive space, and I think Web 2.0 is of course a piece of jargon, nobody even knows what it means. If Web 2.0 for you is blogs and wikis, then that is people to people. But that was what the Web was supposed to be all along." He then follows that up with… “There's no need to rename something once you start to understand it.” Tell that to the media department of your favorite BDA!
Couldn't have put it better!
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