My last post on the product placement woes of the BBC’s Channel 4 program pales into insignificance when you look at the recently released film Talladega Nights. Based on the world of NASCAR and its corporate sponsors, the film gives Wonder Bread, Old Spice and Perrier the opportunity to appear as "sponsors" on Will Ferrell's uniform throughout the film and on movie trailers, posters, print and web ads and TV commercials. Ferrell has also appeared in his mega-decaled uniform on late-night talk shows and the MTV Movie Awards. The sponsors are also featured on licensed products for the movie, such as die-cast cars, apparel and accessories in a merchandising campaign. So what I want to know is this. As the movie seems to be nothing mare than a two hour commercial for Wonder Bread, Old Spice and Perrier, shouldn’t people be allowed in the theater for free? As for going to an actual NASCAR race, they’d have to pay me to watch a bunch of identical, humungous stinking cars go round the same oval track 500 times in the hope of seeing a monster, flaming crash. Yeeehaaaaw!!!
OK, maybe Wonder Bread & Old Spice are on target... But Perrier???
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