Today’s news that Google and the “Wizened of Oz’s” News Corp., owner of MySpace.com, have announced a partnership allowing Google to deliver ad and search results to MySpace users, along with other sites owned by Fox Interactive Media means far more than the rich of both companies becoming even richer. It also means that by teaming up with Fox, Google will be able to target advertising based on information users have entered in their MySpace profiles, which can include information on everything from religion, ethnicity and marital status to whether or not a person has or wants children. It could even indicate a proclivity for kinky underwear and eating chocolate covered ants. Even though Google CEO Eric Schmidt said, ``We believe that our innovative technologies will be of real benefit to Fox Interactive Media's growing number of users.” What he really means is that anyone dumb enough to expose their embarrassing foibles and eccentricities on MySpace can look forward to being bombarded with ads for things that normally come in a plain brown envelope. That’s why, one day, this whole Social Networking frenzy is destined to blow up in the faces of all those dumb enough to have invested millions in it. It will be dot-com-deja-vue… Mark my words.
Don't worry, no one ever looks on the back of envelopes!
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