When it comes to “brand ownership,” has anyone been following all this tripe about who gets to refer to herself and her products as “The Body?” What we’re talking about here are “Super Models” and Sports Illustrated beach nymphets, Elle Macpherson and Heidi Klum. Apparently, Klum is now touting “The Body” bra, and claiming “they call me the body, and now I have a bra named after me.” Macpherson begs to differ, claiming she is actually “The Body” and sells a line of products under "The Body” brand name. Her publicist claims that “in terms of the public record” Elle is the real body. But, in terms of legal protection of a generic term like “The Body”, it's doubtful either “Body” - no matter how attractive their packages are - will win. As someone pointed out, Jesse Ventura has called himself “The Body” since both Macpherson and Klum were in romper suits, and a generic term like “The Body” is impossible to protect in court, especially since neither woman has tried to gain a registered trademark for it. Personally, I’ve always been attracted by a woman’s mind. But, if it happens to come wrapped in a mind-blowing “Body,” I can live with that!
I'm "The Body." Do Elle or Heidi wanna go twelve rounds with me to prove otherwise?
.jpg)
Comment Preview