So, I’m reading about the Martin Agencies first work for Discover Financial Services, which will break during Sunday's Emmy Awards, introducing the theme "What if?" in ads portraying the company's credit cards as less confusing and more user-friendly than those offered by competitors. Dontcha just love the way a credit card company can describe itself as “User-Friendly?” Would that mean zero interest and no late fees, ever? Apparently the spots show animated orange-handled scissors, hungry to cut up over-hyped cards, flocking like birds as Gershwin-esque music plays in the background. Hello guys, hasn’t Capitol One done that scenario to death with scissors, lawn mowers, chippers and flaming barbecues? Further proof that there’s nothing new in advertising, except another crop of youthful bozos who think they’ve come up something original ‘cos they haven’t been around long enough to realize it’s been done a million times before!
Perfect. Ship them to the Martin Agency immediately!
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