Today’s news that five shops have made it to the next round in Wal-Mart's agency review makes me wonder why anyone would want to go through the sheer hell of working with this retailing behemoth? OK, the fact that Wal-Mart spends about $570 million annually in measured media would tempt most people in adverting to sell their first born and prostitute their mother for the chance. And when you consider that the agencies left in the pitch are: Omnicom Group's GSD&M in Austin, Texas; Publicis Groupe's Saatchi & Saatchi in New York; WPP Group's Ogilvy & Mather in New York; and Interpublic Group's Draft FCB Group in Chicago and The Martin Agency in Richmond, Va., then you know any one of them would open an office in Baghdad if the client made that a condition of getting the account. All I can say is, if Wall-Mart treats its Ad Agencies the same way it treats all it’s other suppliers, $570 million or no, no one is going to make big bucks out of this!
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In these times we live in, making money is all that matters. Creativity? it's just a"by the way" thing.
Posted by: Anonymous | August 10, 2006 1:15 AM | Permalink to Comment