Remember the days when a client would hire an agency and the agency would look after everything. Ads, direct mail, design, media planning and buying. Since the giant conglomerates with their Chinese menu approach to the business have taken over, those days are gone. The news today that some of the shops left in the $570 million Wal-Mart review are being forced to re-jig a major part of their strategy going forward doesn’t surprise me. Apparently two IPG shops, Draft FCB Group and The Martin Agency, were asked last week to clarify their media partners for the pitch. Both had been pitching without a designated media shop, unlike the other agencies pitching. Instead, they proposed that parent company IPG would establish a "specialty shop" with executives from various IPG media agencies for the retailer (IPG's major media shops, Initiative and Universal McCann, are conflicted). Seems like Wal-Mart wasn’t exactly thrilled about that. So they suggested the shops find themselves established media firms. Before the greed driven rise of Publicis, IPG, WWP and Omnicom, this was never a problem… Ahhh, the good old days. 
I thought you called yourself a "Full Service Advertising Agency?"
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