OK, I know I promised yesterday would be the last post on the Intel bloodbath, but humor me here, ‘cos there’s a great piece entitled “Intel announces employee surplus:” on SiliconValley.com. As they put it, cost cutting is a sign of failure, not success. Wrapping up with… “Good job they spent all that cash on a new brand identity program.” Rumours on Mad Ave put the cost of that little exercise somewhere between $6 and $8 million. As usual, the end result looks pretty much the same as the old stuff. But that’s why outfits like Landor and clean up. As someone at Xerox once said after they'd spent $3 million with Landor to change the name from Xerox – The Document Company to The Document Company – Xerox. Well if it cost that much, it must be worth it! That's it... I'm done.
Hey, that's worth $6 - 8 million of anyone's money. If you've got it!
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George,
How else do you get thousands of people with the words Marketing Director or Brand Manager in their title to execute a single color scheme or organize their product names? Had Intel spent the same money on group-dynamic-lessons or organizational therapy sessions it couldn't have gone on the balance sheet and the Exec VP of HR might have gotten all the credit...
Posted by: Edw3rd | September 6, 2006 5:43 PM | Permalink to Comment