I’ve always said that car dealers are the dumbest people in the world who invariably produce some of the world’s dumbest advertising. News just in from Ohio proves it. An outfit by the name of Dennis Mitsubishi in Columbus is holding a dealership “Jihad” beginning on “Fatwa” Friday. Keith Dennis who appears in the ad, promises prospective customers that the salesforce "will be wearing burqas all weekend long." One of the featured vehicles "can comfortably seat up to 12 jihadists in the back," he says. "Our prices are lower than the evildoers' every day. Just ask the pope!" the ad continues. "Friday is fatwa Friday, with free rubber swords for the kiddies." At least there are some people in Columbus with brains, as eight radio stations have refused to run the ads. What’s next Keith… Free WMD’s with every SUV?
Keith, you're a funny guy. But we know where you live!
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It's a risky and reckless strategy to be sure, but with all the media attention they're getting it might just be worth it.
No such thing as bad publicity, right?
Posted by: Jeremy Maddock | September 25, 2006 11:58 AM | Permalink to Comment