I just posted a comment over on Easton Ellsworth’s Business Blogwire site, which is definitely a recommended read. He’s talking about the current state of Ford’s "Bold Moves" blog, which I posted about a couple of weeks ago. It was put together by JWT New York and I thought they had done a good job of addressing their problems. But, as I say in my comment, it’s now starting to sound like a typical piece of corporate PR. In fact, a great majority of the articles are simply re-printed PR releases. To me, a blog versus a Web site should not sound like company BS. The originator of business blogging, Robert Scoble, of Microsoft did the best job I have seen so far. The Ford site also reeks of corporate lawyers. Check Easton’s post to see what I mean.
But if you're a lawyer... Forget about it!
Thanks for the link, George. I see what you mean about the rehashed press releases.
As always, I love the images you use here :).
Posted by: Easton Ellsworth | September 18, 2006 9:14 AM | Permalink to Comment