Advertising, ad campaigns, ad agencies, and the people that make it happen

Quite possibly the best book on advertising ever, until the publication of MadScam on December 1^st, is The Book of Gossage. Unfortunately, it went out of print a few years ago and the only way you could get it was to buy a second hand copy for about $100 a pop. Well now there’s good news. Bruce Bendinger at The Copy Workshop has produced at brand new 2^nd edition along with a bonus CD with all kinds of extra goodies, including the great man himself talking about everything from Giant Redwoods to Pink Air. Very funny, very relaxed. Tons of other extras on the CD. And the great thing is, if you go to www.adbuzz.com you can buy it direct from Bruce for a fraction of what you would pay for a hard to find second hand copy. You should do it now, then save all your pennies ‘til MadScam hits the shelves on December 1^st. But if you can’t wait, go pre-order MadScam now on Amazon.

This and MadScam are the only books you will ever need on advertising!