Don’t you find it interesting that in spite of all the chit chat about “New Media” according to a report in AdAge last week, spending on broadcast TV advertising, including online advertising, is projected to rise 8.3% to $46.36 billion in 2006, because apparently, even years are always the good years. With the Winter Olympics and mid-term elections, 2006 will be a strong year for TV, but it’s expected to have a major drop off in 2007. Still, the major broadcast networks' schedules continue to attract big money from advertisers. The share of voice in the broadcast sector is shrinking for the advertiser, but the bigger networks are still strong because they're an effective medium for reaching a big portion of the audience, says the report. I guess that means lots of really obnoxious and intrusive political junk for the next six weeks, backed up with a ton of really bad pharmaceutical stuff.
Maybe one day someone will tell me what it actually does!
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