
News in today’s AdAge, that even though everyone talks up a storm about multiple media choices and the power of the Internet when it comes to political blogs and websites, in the next seven weeks or so we can expect to be bombarded with more than $1.6 billion of network TV ads touting the pros and cons of assorted political hacks who have just rediscovered that they’re supposed to be in Washington representing our interests, rather than their own. Ouch, my head hurts already! According to Evan Tracey, COO of the Campaign Media Analysis Group at TNS Media Intelligence, state and national political marketing strategies remain "married to broadcast television" and that only small slices of candidates' budgets are going to cable or digital platforms. "I know there's a lot of talk... about the potential for cable, the potential for the internet, but ultimately at the end of the day, television is the biggest megaphone that these campaigns have," he said. He’s dead on with the megaphone bit! ![]()
When I stop having kids, I'm really going to concentrate on this congress thing!







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