Brandweek had a funny item on a company called PetMusic.com which is dedicated to reducing “pet stress” through the soothing power of music! All you have to do is cough up $15 a pop for CD’s with such awesome titles as “Just Chillin” – “Soul Mates” - “Creature Comforts.” Being a glutton for punishment, I went to the web site and checked out some sample tracks. Funny thing is, to me they all sounded like Brian Eno, early “Ambient” recording session rejects. But what the hell do I know, I’m not a dog. Well, not in that sense! Loved the web site endorsement from some lady by the name of Lorraine Zdeb, who claims to be the Past President of the National Association of Professional Pet Sitters (NAPPS), and current owner of "Love Your Pet" pet sitters. Wow. If I was a dog, I’d be impressed. But, doesn’t a dog have a brain the size of a golf ball?
It all sounds the same to me!
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