With the news today that WPP Group is naming George Rogers president and CEO of Team Detroit, a joint venture of six WPP shops in Detroit, all of which work on Ford, you have to wonder what Sir Martin is thinking about all this back in London. Ford is WPP’s largest client globally, spending $1.6 billion in the US alone last year. But with the severe financial crisis Ford is going through, you know marketing costs are really going to go under the microscope. Even though WPP recently combined the Detroit-area staffs of JWT, Ogilvy & Mather, Young & Rubicam, Wunderman, MindShare and Mediaedge at one location in Dearborn, partly to consolidate real estate, but also to create what they claimed was a more collaborative environment. They would also be sharing services, such as production. Personally, if I was working on the Ford account, I’d be getting my book in shape right now!
Maybe faster than you think!
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