I really have no idea where Rory over at BrandWeek comes up with these items, but he’s just posted a lulu about Major League Baseball arranging a deal with a company called Eternal Image to market a line of caskets and cremation urns carrying baseball team logos. That’s right!!! It would seem that some lifelong fans have requested just such a designation on their final resting place, and Eternal Image, sensing a growing revenue stream, is happy to help. According to a release, “The effort begins next season with the Yankees, Red Sox, Tigers, Phillies, Cubs and Dodgers,” with other teams expected to follow. But a rep for the National Funeral Directors Association notes that such a product will have to be marketed very carefully. Yeah… I can see that. But as Rory so elegantly puts it “ Who cares what others think? I’ll be DEAD!”
At least I'll have a good view!
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