One of the things I like most about the new HP notebook TV campaign is the fact that even though they use personalities, they don’t shove them in your face… And they never show the personalities face either. The people they use are “cool” in the sense that people “in the know” will know who they are; the people who don’t are very probably not in the market for this sophisticated product, more than likely for a Play Station. Right now the spots use Jay – Z, Mark Cuban, and Shaun White. Future spots will feature the chest and hands of Michel Gondry and Paulo Coelho. And if you don’t know who they are… You’re not in the market for an HP laptop. Just ask Gary Elliot.
Further proof that good ads aren't in your face!
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