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Oct 8
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 Interesting to read in yesterday’s AdAge about my old friend Gary Elliott, HP's VP-brand marketing, addressing HP's corporate spy scandal at the Association of National Advertisers' annual conference and acknowledging HP still doesn't know how the issue will affect its brand. In an unscripted two-minute preamble to a formal presentation on HP's brand marketing reinvention,
Bright idea Gary!
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What AdAge didn't bother to share is that the "elephant in the room" was guided there by Nicholas D. Kristof (of NYTimes fame), the ANA lunchtime entertainer who waxed on/waxed off his personal ethical demons when confronted by guns and starvation, child trafficking and plane crashes, only to opine against both HP and Yahoo for their relatively amoral corporate standards. Of course, Kristof shuttled back on the jet to NY while Gary and Cammie were left with a scratchy elephant tail flicking their noses. Nice, Nicky!
Gary, rightly, took the high road around the elephant, politely reminding the audience that certain decisions were personal, not corporate, inexcusable, and would be treated as such. He then went on, I think, to demonstrate not only what he believes, but the values that shape corporate efforts by HP. The scale and scope, IMHO, shows more about customer focused, positive brand desposits by a company than I'd seen in a long time.
Of course, AdAge also doesn't report that the first Audience Q&A was from another reporter, not an attendee. Again asked to define the elephant, Gary smiled, and answered - 'I don't know yet; it's still going on; we're tracking it'. But, like every fly around an elephant, the AdAge reporter shortened the answer and referenced the initial, "Hmm", suggesting he was constipated.
I think the flies were just hoping for more elephant crap to chew on.
Posted by: Edward O'Meara | October 9, 2006 9:09 AM | Permalink to Comment