Search Network:

« YouTube gets serious. | Main | Google goes Gargantuan! »

Oct 8
Gary Elliot does it right!

Interesting to read in yesterday’s AdAge about my old friend Gary Elliott, HP's VP-brand marketing, addressing HP's corporate spy scandal at the Association of National Advertisers' annual conference and acknowledging HP still doesn't know how the issue will affect its brand. In an unscripted two-minute preamble to a formal presentation on HP's brand marketing reinvention, Gary said HP is enjoying its first "HP free day," with the scandal nowhere to be seen on CNN or the front pages of newspapers. Unlike politicians who always seem to think that if they ignore bad news, it will somehow or other go away. Gary did the right thing and started off front and center with what was obviously on everyone’s mind. Then, having got that out of the way, he proceeded with his presentation. Good for him. You can see the preamble here. 175621866_354edf88a7_m.jpg

Bright idea Gary!

 



related entries


1 Comments/Trackbacks




G-

What AdAge didn't bother to share is that the "elephant in the room" was guided there by Nicholas D. Kristof (of NYTimes fame), the ANA lunchtime entertainer who waxed on/waxed off his personal ethical demons when confronted by guns and starvation, child trafficking and plane crashes, only to opine against both HP and Yahoo for their relatively amoral corporate standards. Of course, Kristof shuttled back on the jet to NY while Gary and Cammie were left with a scratchy elephant tail flicking their noses. Nice, Nicky!

Gary, rightly, took the high road around the elephant, politely reminding the audience that certain decisions were personal, not corporate, inexcusable, and would be treated as such. He then went on, I think, to demonstrate not only what he believes, but the values that shape corporate efforts by HP. The scale and scope, IMHO, shows more about customer focused, positive brand desposits by a company than I'd seen in a long time.

Of course, AdAge also doesn't report that the first Audience Q&A was from another reporter, not an attendee. Again asked to define the elephant, Gary smiled, and answered - 'I don't know yet; it's still going on; we're tracking it'. But, like every fly around an elephant, the AdAge reporter shortened the answer and referenced the initial, "Hmm", suggesting he was constipated.

I think the flies were just hoping for more elephant crap to chew on.

submit a trackback

TrackBack URL for this entry:

post a comment

Name, Email Address, and URL are not required fields.





Comment Preview

« YouTube gets serious. | Main | Google goes Gargantuan! »

Advertise

Related Resources

sponsored ads



subscribe


Prefer Email?
Subscribe below-

Enter your Email:


Powered by FeedBlitz What's this?

Current News

Support This Blog

blogroll



Available to order at Amazon
My site was nominated for Best Marketing Blog!

 


Advertising / Branding

know more media network

View Network Map

Network Feed List (OPML)

Know More Media Network
Feed


we support unitus

PRWeb

Influencer



AdHurl is a member of the Know More Media network of business related blogs.

Here are some current headlines from some of our business publications:

ProductivityGoal

CallCenterScript

AdHurl

TheBizofKnowledge


Warning: date() expects parameter 2 to be long, string given in /usr/www/users/chrisycm/kmm-network/includes/rss2html/rss2html.php on line 619

Warning: date() expects parameter 2 to be long, string given in /usr/www/users/chrisycm/kmm-network/includes/rss2html/rss2html.php on line 620

Warning: date() expects parameter 2 to be long, string given in /usr/www/users/chrisycm/kmm-network/includes/rss2html/rss2html.php on line 621

Warning: date() expects parameter 2 to be long, string given in /usr/www/users/chrisycm/kmm-network/includes/rss2html/rss2html.php on line 622

Warning: date() expects parameter 2 to be long, string given in /usr/www/users/chrisycm/kmm-network/includes/rss2html/rss2html.php on line 737

Warning: date() expects parameter 2 to be long, string given in /usr/www/users/chrisycm/kmm-network/includes/rss2html/rss2html.php on line 738

Warning: date() expects parameter 2 to be long, string given in /usr/www/users/chrisycm/kmm-network/includes/rss2html/rss2html.php on line 739

Warning: date() expects parameter 2 to be long, string given in /usr/www/users/chrisycm/kmm-network/includes/rss2html/rss2html.php on line 740


Warning: date() expects parameter 2 to be long, string given in /usr/www/users/chrisycm/kmm-network/includes/rss2html/rss2html.php on line 619

Warning: date() expects parameter 2 to be long, string given in /usr/www/users/chrisycm/kmm-network/includes/rss2html/rss2html.php on line 620

Warning: date() expects parameter 2 to be long, string given in /usr/www/users/chrisycm/kmm-network/includes/rss2html/rss2html.php on line 621

Warning: date() expects parameter 2 to be long, string given in /usr/www/users/chrisycm/kmm-network/includes/rss2html/rss2html.php on line 622

Warning: date() expects parameter 2 to be long, string given in /usr/www/users/chrisycm/kmm-network/includes/rss2html/rss2html.php on line 737

Warning: date() expects parameter 2 to be long, string given in /usr/www/users/chrisycm/kmm-network/includes/rss2html/rss2html.php on line 738

Warning: date() expects parameter 2 to be long, string given in /usr/www/users/chrisycm/kmm-network/includes/rss2html/rss2html.php on line 739

Warning: date() expects parameter 2 to be long, string given in /usr/www/users/chrisycm/kmm-network/includes/rss2html/rss2html.php on line 740

HealthCareVox

BrainBasedBusiness


Warning: date() expects parameter 2 to be long, string given in /usr/www/users/chrisycm/kmm-network/includes/rss2html/rss2html.php on line 619

Warning: date() expects parameter 2 to be long, string given in /usr/www/users/chrisycm/kmm-network/includes/rss2html/rss2html.php on line 620

Warning: date() expects parameter 2 to be long, string given in /usr/www/users/chrisycm/kmm-network/includes/rss2html/rss2html.php on line 621

Warning: date() expects parameter 2 to be long, string given in /usr/www/users/chrisycm/kmm-network/includes/rss2html/rss2html.php on line 622

Warning: date() expects parameter 2 to be long, string given in /usr/www/users/chrisycm/kmm-network/includes/rss2html/rss2html.php on line 737

Warning: date() expects parameter 2 to be long, string given in /usr/www/users/chrisycm/kmm-network/includes/rss2html/rss2html.php on line 738

Warning: date() expects parameter 2 to be long, string given in /usr/www/users/chrisycm/kmm-network/includes/rss2html/rss2html.php on line 739

Warning: date() expects parameter 2 to be long, string given in /usr/www/users/chrisycm/kmm-network/includes/rss2html/rss2html.php on line 740


Warning: date() expects parameter 2 to be long, string given in /usr/www/users/chrisycm/kmm-network/includes/rss2html/rss2html.php on line 619

Warning: date() expects parameter 2 to be long, string given in /usr/www/users/chrisycm/kmm-network/includes/rss2html/rss2html.php on line 620

Warning: date() expects parameter 2 to be long, string given in /usr/www/users/chrisycm/kmm-network/includes/rss2html/rss2html.php on line 621

Warning: date() expects parameter 2 to be long, string given in /usr/www/users/chrisycm/kmm-network/includes/rss2html/rss2html.php on line 622

Warning: date() expects parameter 2 to be long, string given in /usr/www/users/chrisycm/kmm-network/includes/rss2html/rss2html.php on line 737

Warning: date() expects parameter 2 to be long, string given in /usr/www/users/chrisycm/kmm-network/includes/rss2html/rss2html.php on line 738

Warning: date() expects parameter 2 to be long, string given in /usr/www/users/chrisycm/kmm-network/includes/rss2html/rss2html.php on line 739

Warning: date() expects parameter 2 to be long, string given in /usr/www/users/chrisycm/kmm-network/includes/rss2html/rss2html.php on line 740