If BDA’s (Big Dumb Agencies) didn’t have enough to worry about, last weeks news that Google plans to get even deeper into mainstream advertising should give them a few sleepless nights. Google is now lining up ads for nearly 100 magazines and exploring ways to help newspapers reverse the recent decline in classified advertising. On top of that, Google radio ads will be placed by the end of the year, and the company plans to eventually employ some 1,000 people in its radio division. A system to deliver text-based mobile ads in the U.S. is also in the works, and Google is testing the technology in Japan, where it makes more money from mobile ads than those displayed on PCs. As a Google spokehack put it… "A year from now, hopefully, we will have integrated offerings that target the person and the phone.” Watch out Madison Avenue.
Forget 800 pounds. Think 800 million tons!
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