With the advent of TV programming being available on all kinds of devices other than TV’s, how do you measure viewership? Not through Nielson if the viewer is watching “24” or “CSI” on an iPod, or streamed over the Internet. And while Nielson estimates around 90% of TV viewers still watch their favorite shows on TV’s , it’s the rapidly growing other 10% that TV networks and advertisers are increasingly anxious to capture. Right now, Nielson measures the viewing habits of 40,000 homes, but as a representative of Nielson recently put it “How do you measure what’s on a video iPod at 38,000 feet on an airplane’s fold down tray?”
Anyone seen an iPod?
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