Advertising, ad campaigns, ad agencies, and the people that make it happen

Big time chip maker Intel is into Guerilla marketing in a somewhat unusual fashion for the launch of their dual-core processor. They asked world-renowned virtual builder Versu Richelieu to create a new masterpiece in the Second Life virtual landscape using their dual-core chip. What's really crazy is that they put her in a storefront window on 5th Avenue and 39th Street in New York City for 72 hours while she works. The web site is a mashup of technologies including side-by-side live video feeds from a web cam in the window, and her point-of-view. There's a Flickr slide show and her embedded Hipcast audio blog, and soon to come archives of the whole experience in 12-hour segments hosted by YouTube. It’s kinda clever, and will certainly appeal to the Jolt swilling, Twinkie munching dweebs that get excited about this kind of thing. You can check it out at http://www.nyclivewindow.com/

Meet me at 5th and 39th Street!