Advertising, ad campaigns, ad agencies, and the people that make it happen

Interesting to read in today’s AdAge that Hilton Hotels is engaged in a massive image remake covering nine different brands operating 3,000 hotels in 65 countries, with the marketing focus being the “guest experience” rather than the physical plant. I assume this will involve the spending of mega-bucks on TV spots showing the same old stuff every other hotel chain does. You know, softer sheets, a chocolate on the pillow, smiling staff. In other words… Clichés. If I was them, I’d have Paris Hilton making the beds and delivering room service. Better yet, how about a Paris Hilton personalized car wash? And who cares if it’s been done before?

Would you like it waxed, Sir?