Advertising, ad campaigns, ad agencies, and the people that make it happen

I must say, I was a bit stunned today to read that in a first-of-its-kind alliance between a major Hollywood movie studio and a pharmaceutical leviathon, Warner Bros., release of the animated ' family flick "Happy Feet" which is apparently about a family of  dancing penguins who live at the South Pole -- will tout Roche's antiviral flu drug Tamiflu. I mean c’mon, will the penguins actually use it in the movie and wax eloquent about how it keeps their noses. Ooops, I mean beaks, from running when the temperature drops down to fifty below? Is nothing sacred anymore? What’s next, Polar Bears? Ooops again!

Will work for fish!