
What with all the fuss about Consumer Generated Content (CGC) It’s interesting to read that the NFL is getting into the act when it will run a commercial during Super Bowl XLI that has been conceived by a fan. The concept, "Pitch us your idea for the best NFL Super Bowl commercial ever. Seriously," was unveiled today by the league. Details of the contest will be announced Oct. 31 online at www.NFL.com/superad The NFL said it would be looking for a "Super Bowl commercial that has to be football related, with no other brands featured." The winning entry will become a 30-second spot directed by Joe Pytka and air during Super Bowl XLI on CBS, Feb. 4, 2007. As Pytka never shoots anything for less than the GDP of a small African nation, it’ll be interesting to see what the finished spot looks like… Hey, who needs an agency when you can get the viewer to do it all for you?![]()
No, I'm not going to DisneyLand, I'm going for a haircut!







We open with a wide shot on a team of Clydesdales...
(Stop me if you heard this one.)
Posted by: makethelogobigger | October 15, 2006 6:10 PM | Permalink to Comment