
I was amused to read in yesterday’s New York Times that the London ad scene is all atwitter with the news that new legal rules are coming into force that will require ad agencies taking on a new account to hire the people who worked on that account at its previous agency. In all the years I’ve been in this business, when it comes to major airline, or auto, or other big accounts… The agency that loses the account lays off most of the people who worked on it. Then the agency that wins the account needs people with experience on that kind of account, so they hire the people who just got laid off. You don’t need to pass a law for that to work. But it does raise the question of why the account moves in the first place if the client ends up with the same bunch of people on their account and the only difference is the name on the door. Unless the new agency can guarantee more box seats to the Met/Nicks/Garden/U.S Open/Masters/Whatever. ![]()
As Yogi says... It's like deja vue, all over again!







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