Advertising, ad campaigns, ad agencies, and the people that make it happen

What will probably be the years sickest movie is about to get the worlds sickest advertising. Lionsgate Films plans to splatter 1,000 promotional posters for the film Saw III with the actual blood of Tobin Bell, who plays the movie's villain. The actor donated his blood for posters that illustrate his character in a blood-red shroud, along with the tagline Legends Never Die. The posters will be in theaters, with some being sold on the Lionsgate website for $20 a time. Proceeds will go to the American Red Cross. Lionsgate has a history of collecting blood from fans, beginning with the Saw blood drive with the first Saw movie in 2004. The second drive, last year, netted more than 10,000 pints of blood. The goal this year is to double last year's contributions. Blood donors will be lured by studio-created movie-like posters that include "naughty nurses" and the tagline "Give 'til it hurts."

Now go wash your mouth out!