Advertising, ad campaigns, ad agencies, and the people that make it happen

In an interesting example of how video sharing can be used for something more worthwhile than miming pop lyrics, it would seem that detectives in Manchester, who are trying to catch the killers of murdered schoolboy Jessie James have posted an appeal on YouTube, carrying a message from Jessie's mother Barbara Reid and sister Rosemary. Jessie, 15, was shot near Broadfield Park in Moss Side, Manchester , on Saturday, 9 September. In an online tribute, Barbara Reid said her "happy, God-fearing" son was well respected in the neighborhood and was always willing to help anyone. Let's watch this to see if something good comes from it.

YouTube goes PC... That's Police constable.