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Nov30
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It would seem that The National Association of Realtors (NAR) is being dragged kicking and screaming into the digital age. A federal court in Chicago denied the NAR's motion to dismiss a lawsuit brought against it by the U.S. Department of justice which alleges that the NAR tried to hamstring web-based real-estate agents. The NAR wants all realtors to charge the standard 6% fee, even if all they do is host a web site and show a few pictures. The DOJ, rightly so, says that companies with reduced overhead should be able to charge lower fees. Makes sense to me. If the benefits of the digital age result in lower costs, why shouldn't those savings be passed on to the consumer. It would also lead to increased ad revenues for on-line property sales sites. 
So, I sold the Maharaja's palace, and bought a new Roller!
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Nov30
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Funny to read in today’s caffeinemarketing blog that because we all know rednecks love two things; hanging out in Wal-Mart on a weekend and NASCAR, it would make so much sense for Bank of America to decide it would be...
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A los Angeles woman is suing Kraft Foods for selling a guacamole dip that contains less than 2% avocado! Apparently, the Kraft product, which is one of the best selling dips in the country has modified food starch, coconut and...
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Nov29
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If you're wondering what to buy your loved one for Christmas this year, how about a three pack of Aulterra Neutralizer? A what you ask... Well, as their web site points out, this is the only product on the market...
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Is it just me, or has anyone else noticed that almost every web site you go on these days( Including this one) has a banner ad or call out for Lane Bryant, a company that specializes in fashions for ladies...
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Nov28
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Just ‘cos I know you really, really care about this, I have momentous news from Sweden. A museum dedicated to Swedish pop group Abba is to open in Stockholm in 2008! It will feature outfits and instruments used by the...
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Hey, there’s good news and bad news on the pharmaceutical advertising front. Drug company Merck has a new plan for advertising – they will shift ads for new drugs from broadcast television onto online communities and cable networks. Because, they...
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Is it just me, or are we constantly bombarded with “Orwellian Speak” when it comes to the media coverage of current events. And no, I’m not talking about Iraq, or Katrina, or who won/lost the mid terms. I’m talking about...
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Nov27
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Very rarely do you get plain speaking at the higher management levels of most big companies. Seems to me like everyone talks like a Power Point presentation when plain English would work very well, thank you. That’s why I had...
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Interesting to read in the Washington Post on Sunday that Television viewers in crucial Midwest states got more political information in the weeks leading up to the midterm elections from campaign advertisements than from news coverage. In the seven markets...
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Nov26
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According to a piece in the New York Post, Wall-Mart picked a very strange way to break the news of who had won the shoot-out to the finalists for its $580 million account. Julie Roehm, Wall-Mart’s Marketing Director took the...
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YouTube is certainly giving a boost to CBS ratings as clips from its shows on the video-sharing site pull almost 30m views. The broadcaster has three of the top 25 most viewed videos this month, including clips from naval crime...
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Nov25
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Interesting piece in “Spiegel Online” about the upsurge of Coca products in Columbia. Seems like the Coca-Cola company is a bit upset about the use of the Coca bit of their name, even though the original formula included a liberal...
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Nov24
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Today’s New York Times has a full article on the Drug Industries state of panic regarding the Democratic take over of both houses. On the Democrats action list are… Stricter regulation of drug safety and for legislation to encourage development...
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According to last weeks Miami Herald, a gang of drug hit men known as ''The Family'' took out a half-page ad in newspapers in Michoacán in which they claimed to be anti-crime vigilantes who wanted to stop kidnapping, robbery and...
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Nov23
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There was a piece in yesterday’s New York Times about how some college presidents are jumping on the blogging band wagon, and why not? Every other person in the Universe is. But what really amused me was the picture that...
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Nov22
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Now that Google has broken through the $500 a share barrier, lots lots of people are really starting to worry what the phenominal growth of this company could mean to their particular industries. And the number one worriers, with ample...
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So, there's this new TV campaign running for Helio. The spots claim that "We are not a phone company and our phones are not phones." To impress that point on the viewer, a girl who describes them as "nice phones"...
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Nov20
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So, someone has come up with the bright idea of starting a website devoted to nothing but TV ads. Due to be launched January 15th 2007, it will kick off with a library of 3000 spots old and new. OK,...
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Nov19
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Have you noticed how many celebrities are now writing childrens books? Everyone from Paul McCartney, to Posh Spice, to Madonna is giving it a bash. I mean OK, writing a kids book isn't exactly brain surgery, you write a couple of...
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I’ve often wondered how Larry King gets away with his pathetic excuse of a show. He always kisses up to whoever is on there by asking really softball questions with no follow up whatsoever. The guy has been doing this...
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Nov18
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There's a great post over at one of my favorite sites... psfk.com about how USB has migrated from not just being that socket on your computer/laptop where you plug in drives and memory devices, it has now become a power...
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Nov17
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OK, so here's what I don't understand about today's news that L.L. Bean is splitting with JWT after only fourteen months. The client spent a mere $7 millon in that fourteen months, to JWT, that's just about the catering costs...
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So, in the last week or two, I've had several favorable reviews for MadScam, many of which are posted on Amazon. But one of my favorite adblogs wheresmyjetpack just put one up on their site which is pretty damn funny....
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MySpace has just confirmed that it has been sued by Vivendi Universal Musical Group over copyrighted content. MySpace, the social networking Web site, called the suit "unnecessary and meritless,” and it doesn't encourage or condone copyright violation. "We are in...
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Nov16
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While writing my next book… Yes, there is life after MadScam! I’ve been doing some research on when commercial radio first reared its ugly head. I remember reading somewhere a few years ago that the first commercial radio station actually...
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Today’s news that Clear Channel, America's humungous radio station conglomerate, has accepted a $26.7 billion buyout offer from private equity investors, leads me to ask… why? OK, maybe I’m being a trifle facetious here (Me?) because every Clear Channel radio...
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Nov14
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Further proving that quality of work has nothing to do with the ability to pick up new accounts was further demonstrated by the news today that McCann has won global advertising duties for Nortel Networks following a review. Ad spending...
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Do you think many people, particularly those in government have woken up to the fact that IBM is no longer considering itself a U.S. company operating internationally, but rather an international company that happens to operate in the U.S? So...
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Nov13
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I was wondering what had happened to Amanda Congdon, the co-founder and former host of the comedy video blog Rocketboom.com, since she quit the show a few months ago. Well, apparently she is developing a comedy program for HBO. Details...
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Nov12
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Interesting to read in the financial press this weekend that with the Democrats taking over both Congress and the Senate, the drug companies are starting to get nervous that their obscene profits might be hammered if legislation is passed allowing...
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It’s funny how the Japanese approach TV ad’s, many of them are just outrageously silly, with faux “schoolgirls” fawning over older men. Come to think of it, every time I’ve been to Japan, all their newscasts are like that too....
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Having worked on so many High-Tech accounts, including Intel for many years, I was interested to read Intel’s announcement on Friday that it will more than triple its investment in Vietnam to $1 billion, dramatically expanding the size of a...
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Nov10
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I promise not to bore you with another plea to buy MadScam... But, what the heck, I'm shameless. So, if you've been going nuts waiting for the chance to buy it... Now you can. It is available on Amazon to...
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As I used to do all of Qwest’s advertising I was somewhat amused to read today that three Qwest Communications International Inc. executives made more than $43 million by cashing in stock options, according to regulatory filings this week. The...
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Rory over at BrandWeek has a post about a new TV network, Retirement Living TV, aimed at, yes, retired people. Right now, it’s only on from noon ‘til 4 p.m. over CN8, a Comcast Channel. But now they’re...
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Nov 9
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OK, without being too repetitious, I’ll repeat myself, AGAIN. Why is it that so many BDA’s jump through hoops for tiny accounts that they not only have to fight to win, but, if they win it, they make peanuts...
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Nov 8
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When I worked on the Qwest telecom account a few years ago, the agency, JWT, was based in New York and the client was based in Denver . We would fly out there for major meetings that needed serious face...
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Here’s a fairly dumb idea… Yahoo has decided it will begin initial testing the delivery of graphic based advertising to cell phones in the later this week. The test phase will consist of really, really small banner ads! Or, as...
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Nov 7
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Makes you wonder what’s going on when you read that Time Magazine has just selected YouTube as its “Invention of the Year.” Coming in second was a vaccine that protects against cervical cancer. Yes, something that can save tens of...
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Nov 6
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In the truth is stranger than fiction category the news today that Google will begin advertising in newspapers struck me as rather funny. After all these were the guys that were going to destroy print advertising eventually. But...
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I had to laugh when I read that at today’s AdTech conference in New York there was much chat about all the user-generated content we are increasingly being subjected to. Not only were people concerned about the fact that most...
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Nov 4
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When reading that Guinness' "noitlovE" spot by Abbott Mead Vickers BBDO featuring man's evolution in reverse was the most honored commercial this year. It got me thinking about Award shows… Don’t get me wrong here, I’m not against them, and...
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Nov 3
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Dontcha just love it when you read how dumb some advertisers are? The National Association of Realtors has just created a first-of-its-kind campaign, running in the Wall Street Journal and USA Today which declares that “It’s a great time...
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Every time I look at Google’s stock price, first thing I think is that it’s ridiculously expensive, then I notice that it always seems to be going up, even when the market is going down… And then I look at...
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Interesting to hear that in spite of supercharged growth in the 18 months since News Corp. created Fox Interactive -- a 1,400-employee unit that oversees Fox's Web sites, including MySpace -- the division isn't having the best of fall seasons....
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Nov 2
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Pretty funny to read in todays AdWeek that the American Legacy foundation thinks that the parent targeted anti-smoking ads put out by Philip Morris actually encourage young people to smoke. Mmmm… Doesn’t one of the TV spots talk about how...
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Nov 1
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I’m always intrigued by the number of conferences that take place pertaining to marketing and advertising. They usually take place in some exotic location with lots of golf, tennis and other diversions to relieve the stress of overworked CEO’s after...
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In a sign of the times Proctor & Gamble’s Chairman, CEO, A.G. Lafley announced that it is "reallocating investments from parts of the communication plan that aren't working as hard for us, to parts of the communication plan that are...
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