Pretty funny to read in todays AdWeek that the American Legacy foundation thinks that the parent targeted anti-smoking ads put out by Philip Morris actually encourage young people to smoke. Mmmm… Doesn’t one of the TV spots talk about how smoking can cause you to LOSE A LUNG? Well, according to Legacy CEO Cheryl Healton "The tobacco industry ads are a trick on young people.” She states that by creating these ads, the industry claims to be trying to help our nation's youth and acts as if these ads are truly aimed at discouraging smoking. However, research proves that this is simply not the case. The tobacco industry is in the business of selling cigarettes. (Well, duh!) What does help discourage youth smoking rates are ads and messages provided by sources that are independent of the tobacco industry." OK, now I get it, because the ads telling you smoking can destroy your lungs are paid for by tobacco companies, they don’t work. If someone else was paying for them, they’d be OK? As Mr. Spock would say… “It does not compute.”
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