When reading that Guinness' "noitlovE" spot by Abbott Mead Vickers BBDO featuring man's evolution in reverse was the most honored commercial this year. It got me thinking about Award shows… Don’t get me wrong here, I’m not against them, and I’ve won plenty… He said modestly! But it seems to me that the proliferation of shows is not only counterproductive in terms of the intrinsic value of an award, but it’s also becoming hellishly expensive to enter so many. It’s not just the entry fees, which can be hundreds of dollars for individual entries, but I know for a fact that most of BDA’s (Big Dumb Agencies) employ several members of staff who do nothing but prepare entries for the competitions. I mean according to the 2006 Gunn Report, which ranks the year's award winners around the globe, this is done by compiling data from 36 creative TV competitions and 22 print shows. That’s 58 shows a year that the big agencies are conservatively spending an average of 4 or 5 grand on. Then there’s the cost of preparing all the materials, packing, shipping etc. Plus the four or five people who do this full time, and you’re looking at half a million dollars! People have been complaining about it for years. But like everything else in this dumb business. Nobody ever does anything about it.
Mmmmm... Not quite what I meant!
George, why bother with them? After about fifteen years in radio I started throwing them in a box and forgot them, on top are the motor sports ones.
As one who playes client at times I don't care how many you have, what can you do for me.
Posted by: Roy | November 5, 2006 6:02 AM | Permalink to Comment