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Nov 3
For MySpace, the times they are a changing!

Interesting to hear that in spite of supercharged growth in the 18 months since News Corp. created Fox Interactive -- a 1,400-employee unit that oversees Fox's Web sites, including MySpace -- the division isn't having the best of fall seasons. COO Mark Jung stepped down this week, a mere nine months after his appointment. Jung had co-founded video gaming company IGN Entertainment, which Fox bought in September 2005 for $650 million in cash. Fox Interactive CEO Ross Levinsohn, said that Jung, '' is an entrepreneur at heart'' who left Fox for personal reasons. ``Mark decided it was time to move on.” Yeah, right Ross. Still with $650 million in my pocket, I don’t think I would have been around in the first place. Fox has had other problems as well. It‘s already seeing a slowdown in the growth of its biggest Web property, “MySpace,” (remember, you read it here first!) According to Nielsen/NetRatings, the number of unique visitors to MySpace fell from 49.2 million in August to 47.2 million in September. As someone just pointed out… Double- or triple-digit growth is hard to maintain, and the things that propelled MySpace initially are  changing. MySpace has now morphed into more of a portal. The buzz that once defined it has diminished, there's a lot more competition, and if I was the Wizened of Oz, Id be looking over my shoulder at Google. ‘Cos they aint standing still!rupert_murdoch.jpg

It's my money, my greed, my empire and MySpace. And don't you forget it!

 

 

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