Now that Google has broken through the $500 a share barrier, lots lots of people are really starting to worry what the phenominal growth of this company could mean to their particular industries. And the number one worriers, with ample justification, are the behemoths of Madison Avenue. As a writer in today's San Jose Mercury put it so well... "The off-line moves of Google 2.0 are ringing alarm bells on Madison Avenue, where advertising deals are still sometimes conducted via fax machines. The fear with Google is it is so super-efficient, so automated, who needs the agencies? said Joe Mandese, editor in chief of MediaPost, an online publication that chronicles the media industry." But, what is really bugging these guys is that Google is now bigger than all the ad conglomerates combined. So, they cannot be bought out. They cannot be threatened. And they will ultimately re-write all the rules of advertising as we have always known them. Scary times indeed for the big four!
Yeah... But for how much longer!
Indeed these are scary times for the big four, but this is nothing new. Google has been a threat to them for a while now.
It remains to be seen what comes out of all this, but I am actually very interested in seeing what all this does to Microsoft.
Posted by: manny hernandez | November 23, 2006 6:58 AM | Permalink to Comment