In the truth is stranger than fiction category the news today that Google will begin advertising in newspapers struck me as rather funny. After all these were the guys that were going to destroy print advertising eventually. But no, the dynamic duo and about 50 newspapers are launching a test program that will place ads Google can’t find room for online in newspapers. Advertisers can select specific newspapers as well as specific newspaper sections for the ads. The papers will be allowed to determine pricing and reject ads. Tom Phillips, Google's director of print advertising said "This is money our advertisers would spend with us if we had the online inventory for them to spend it on." Wow, what a nice position to be in. The Chicago Tribune, the New York Times, the Washington Post, Boston Globe, Seattle Times and the Philadelphia Inquirer are among the 50 papers participating in the test phase. That stock doesn’t seem that expensive any more.
Wrong animal, right idea!
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