According to last weeks Miami Herald, a gang of drug hit men known as ''The Family'' took out a half-page ad in newspapers in Michoacán in which they claimed to be anti-crime vigilantes who wanted to stop kidnapping, robbery and the sale of methamphetamine in the western state. The Family, a shadowy group allied to Mexico's Gulf drug cartel, has claimed credit in the past for bloody executions, like a Sept. 6 attack in which gunmen dumped five severed human heads into a bar in the Michoacán city of Uruapán. Well, OK. I guess you could say that actions like that are a more extreme branch of “guerilla marketing!” The paper, El Sol of Morelia, the state capital, 135 miles west of Mexico City, confirmed that the half-page ad had run in Wednesday's editions. ''Our only reason for being is that we love our state, and we are not willing to allow the dignity of our people to be trampled on,'' said the ad, signed "Sincerely, The Michoacán Family.'' I guess that can best be described as “Community Spirit!” What I want to know is, who the hell is their ad agency, and do they have an "early death" clause in the benefits package?
There's a guy outside from the agency... Something about unpaid media bills and he woke up this morning with a horses head in his bed!
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