Advertising, ad campaigns, ad agencies, and the people that make it happen

Having worked on so many High-Tech accounts, including Intel for many years, I was interested to read Intel’s announcement on Friday that it will more than triple its investment in Vietnam to $1 billion, dramatically expanding the size of a chip assembly and testing plant it’s building in the country's southern business hub. ``It will be the model for larger, more efficient assembly and test facilities that will gain Intel greater efficiency and improve our ability to meet our customers' requirements, making Intel even more competitive,'' said Brian Krzanich, Intel's vice president and general manager for assembly and test. What he also said that was somewhat underplayed in the press release, was that Intel plans to eventually employ up to 4,000 people at the plant. That would be Vietnamese people. Not Silicon Valley people. Why is it that  most of the benefits of the “New Global Economy” seem to be for the rest of the globe and usually at our expense? But hey, as Dennis Miller would say… “What the heck do I know?”

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Well, at least they're not wearing Intel Bunny Suits!