Advertising, ad campaigns, ad agencies, and the people that make it happen

Have you noticed how many celebrities are now writing childrens books? Everyone from Paul McCartney, to Posh Spice, to Madonna is giving it a bash. I mean OK, writing a kids book isn't exactly brain surgery, you write a couple of hundred words, then get a dynamite illustrator to do 80% of the work, and bingo, the money rolls in. Well, it does at first, but when the novelty wears off it kinda slows down to a trickle. According to the media sleuths over at salon.com, Madonna's most recent book, "The English Roses: Too Good to be True," has had a hard time in bookstores - selling a mere 9,000 copies since its release a month ago. Not too cheerfull for a woman who doesn't know where her next billion dollars is coming from, particularly when you  compare it to the 350,000 copies she sold of her first book in 1993.

Listen up kids. This is worth twenty bucks of your parents hard earned money. OK?