Advertising, ad campaigns, ad agencies, and the people that make it happen

Further proving that quality of work has nothing to do with the ability to pick up new accounts was further demonstrated by the news today that McCann has won global advertising duties for Nortel Networks following a review. Ad spending on the brand was $10 million in 2005, Global spending is a bit of a mystery for the Toronto-based telecom products and services company. I must say, I have to take my hat off to Matt Ross, president of McCann's San Francisco office, which will lead the business. When you consider the awful work they are doing for Microsoft and Intel, perhaps Big Dumb Clients are naturally attracted to Big Dumb Agencies! McCann’s  task is to "unify the brand proposition and bring it to life on a global basis ... and recognize that it's not what we say but how we say it in progressive, innovative ways," Ross said. Well Ross, I guess that means you talk absolute rubbish, as long as you put lipstick on it. I’m sure we can look forward to some really bad ads in the near future.

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We were naughty today, so mum is making us watch McCann spots all night!