OK, without being too repetitious, I’ll repeat myself, AGAIN. Why is it that so many BDA’s jump through hoops for tiny accounts that they not only have to fight to win, but, if they win it, they make peanuts off it, and before you know it… It goes into review again? The news today that Luxottica Retail is hearing presentations from two sets of finalists in separate reviews for its Pearle Vision and Sunglass Hut chains. Havas' Arnold, Interpublic Group's McCann Erickson and WPP Group's Grey, are finalists for the estimated $12 million Pearle account. IPG's Gotham, WPP's JWT and AR and Laird + Partners, in
New York , are pitching the $3 million Sunglass Hut account. And the whole thing is being managed by ace scam artists, Pile and Co. OK, a couple of observations… The combined “claimed” billings are $15 million, which means they are probably less that $10 million. Why not put the whole thing in one shop. Even more interesting… Why on earth is JWT,
New York , pitching a $3 million (which is probably $2 million) account? The fee on that won’t come close to covering Bob Jeffries daily vitamin bill. Then when you read that Luxottica placed its $90 million media account and the creative portion of its Lenscrafters business into review last year, which was won by Publicis Groupe's Starcom for the media with Omnicom Group's DDB picking up the Lenscrafters' creative. You have to say to yourself, what is wrong with this client… Even worse, what the hell is wrong with all these BDA’s chasing the crumbs off the table. 
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The Book... The Movie... The Agency Review!!!
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