Advertising, ad campaigns, ad agencies, and the people that make it happen

Every time I look at Google’s stock price, first thing I think is that it’s ridiculously expensive, then I notice that it always seems to be going up, even when the market is going down… And then I look at how much money these guys are making, and I think… Well maybe I should buy some stock. Although at nearly $500 a share, we’re talking single digits here. But what the heck… Today a British study was released showing that Google is close to overtaking the 's top commercial TV channels for total advertising revenue. The Internet search engine's 2006 revenues is predicted to top Channel Four's own financial forecast of $1.5 billion. Media buying companies Mindshare and Initiative expect that within 18 months, Google is also expected to pass another channel, ITV1. Combine that with Google’s reported third quarter profits totaling $733 million. Which is a 92% boost from the $381 million reported at the same period last year, and you’ve got something going on here that is unique in the history of the business. All of a sudden, that $500 a share looks pretty reasonable!

Particularly when its name happens to be Google!