I always find it amusing to read some of the dumb comments clients make when they put their account up for review. The dumbness of the comments is usually in direct proportion to the length of time the incumbent agency has had the account, and the effectiveness of the work they have produced. A perfect example is the current review Volvo has called for the creative portion of its account. The business has been at Euro (in its various lives) since 1991 and in my opinion has done some of the best car advertising around. And as Tim Ellis the Volvo global ad honcho recently said... "This is not about Euro not delivering." He claims they need a consistent thread of an idea around the world. At the same time he says that the current tag line, "For Life" will be retained. This being the line that Euro came up with! Apparently, the review was spurred by disagreements amongst Volvo executives on whether North American work, or that produced for overseas markets should be used worldwide. But as it was all produced by Euro, I have to ask myself why they want to hold a review... Then I remember something I learned a long time ago... Because they can!
I wonder how the new agency's creative will stack up?
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