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Dec 1
Getting liquored up in Lynchburg - Jack Daniels style!

It would seem that the latest campaign for Jack Daniel's highlights the whiskey's Tennessee small-town heritage and seeks to spread cheer with two spots running on cable and in cinemas nationwide. The 30-second spots, which first broke on Thanksgiving Day, continue the postcard-style holiday efforts the company has favored since 1954. The commercials, titled "Snowman" and "Jack Frost," feature photographs of employees of the famed distillery hanging seasonal stuff and engaging in general messing about, such as a snowball fight. Mmmm, why do I feel I’ve been seeing these same cliché spots since I first started drinking bourbon at the age of five? But, here’s the funny bit… The "Snowman" spot carries the tagline "Lynchburg, population 361. And yet the official population of Lynchburg, as of six years ago is 5,740. But the booze has the line "Lynchburg, population 361" on the bottle and they’ve even trademarked it. So, do you think, if I threatened some kind of “Truth in Advertising” (There’s an oxymoron for you) legal deal, they’d buy me off with a few cases of the stuff?

Brown_Paper_Bag-Lynchburg.jpg

This is the brown bag you hide your Jack Daniels in when you take it with you to church.

 

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3 Comments/Trackbacks




I'm shocked that you haven't received a case yet. I can only guess they don'thave broadband in all of Lynchburg yet. Incidentally, I lived 10 miles from the distillery on my first job out of college, in a nice old farmhouse near the Elk River. The local dairy farmers would get the leftover mash from the distillery to feed the herds, which worked out great for the distillery and the farmers, but not so great for geography, which is a rolling hills leading to river. The problem was that the final phase of the mash digestion process was quite liquid and subject to the laws of gravity in those hills. The Elk became a river of crap for a while there. Later, when I went to work for a giant advertising holding company, I felt right at home. It is a nice and interesting part of the country, though.

Sometime in the 1990s Lynchburg merged its government and that of surrounding Moore County (of which Lynchburg is the county seat)into a single metro-style government like Nashville has.

The Lynchburg website gives the county population (5740) from the 2000 census, but since the demarcation between the city and county has officially vanished, the population of Lynchburg can't be distinguished from the entire county.
I grew up about 10 miles from Lynchburg. The people living inside what were the orginal city limits don't number many more than 500 if that. I think the cops at that other George's FTC will see this more as poetic license than a count of felony advertising.

So, stop harshing on my homies!

And, as for getting liquored up in Lynchburg, Jack Daniels has been the only significant employer in Moore County for as long as anyone can remember, but only in the last few years has Moore County not been 'dry', meaning that you could make sour mash whiskey (and not bourbon, heaven forfend - that's what those Yankees in Kentucky have to settle for) all week but if you got paid and wanted to buy beer you had to leave the county to do it legally.

I'd stay away from ever questioning or doubting a Tennessean. People think Texans are proud. Texans are loud and proud. Tennesseans they sneak up on you with their pride. And if you are not from there

WATCH OUT!
I'm surprised you aint got a ticket or a detention or bad tips yet for posting this.

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