The recent reports that Chrysler’s CEO Tom LaSorda is unhappy with some of the advertising created by their agency, BBDO Detroit, shouldn’t come as a shock to anyone following the incredible mess Chrysler is in. Not that their problems can even come close to being solved by advertising, but the stuff BBD&O has been doing is pretty pathetic and the dealers are upset… And in the motor trade, if the dealers are upset, you’re in big trouble. Apparently, Lasorda told BBDO executives:” I want you guys to put your nose to the grindstone" to convey Chrysler group messages to consumers. Ouch! But to be fair, it’s not all BBD&O’s fault, Half Chrysler’s marketing department has left in the last year, including the now infamous Julie Roehm, and apparently the awful Dr Z campaign was pushed down their throat by Chrysler. But then again, BBD&O chasing after, and winning the Mitsubishi business a year ago was a dumb move… But most agencies unfailingly shoot themselves in the foot when it comes to greed!
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See what happens when you let clients tell you what to do!
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