Advertising, ad campaigns, ad agencies, and the people that make it happen

For years we've been hearing about the "Paperless Office," the "Digital Book" and all the other replacements for the printed page we could look forward to in the future. There was even talk many years ago about how the forests of the world would soon regenerate, because we would no longer need to destroy all the trees to satisfy our insatiable appetite for paper. Never happened... Probably never will. But I did enjoy this campaign... Click on the images to get the full impact!

The campaign tag line is... "A book will never let you down."

And if you spill coffee on it you won't kill yourself!