Why am I underwhelmed by the news that 80% of the ad slots on the upcoming, Super Bowl LXI broadcast are already sold out? Because while the network is not identifying specific sponsors, several marketers have confirmed that they're in the game, including Anheuser-Busch, which has agreed to buy Super Bowl spots through 2012; General Motors; CareerBuilder.com; Federal Express; and GoDaddy.com. PepsiCo and Frito-Lay brands will also be Super Bowl advertisers. In other words, the same old, same old! Bud will continue to push its tasteless and flavorless beers to teenagers; GoDaddy.com will use any shameless excuse to expose the silicone enhanced breasts of its SpokesLadies; PepsiCo and Frito-Lay via BBD&O will continue in their never ending quest to resurrect the career of Jason Alexander… And the only bright spot on the horizon is that hopefully, FedEx will continue to be the one client with the gumption to try and fill their $3 million a pop, thirty second time slots with something that’s creative, relevant, and best of all, is a piece of advertising that doesn’t insult the intelligence of the viewer.
And they're all buying time on the Super Bowl!
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