Advertising, ad campaigns, ad agencies, and the people that make it happen

Sometimes I feel like tearing my hair out when I read the ever growing tsunami of drivel written about where advertising is currently, and where it might be heading in the future. A perfect example is in today’s Real Media Riffs, an email letter I get daily from MediaPost.com. In common with far too much of what I’m hearing and reading these days, it goes on and on about the changing media landscape and how this is going to impact the effectiveness of advertising. As they say… “Of course, we here at the Riff tend to be a little media-centric to begin with.” OK, I accept that, but even general advertising publications and on-line sites are obsessed with the new forms of media that seem to pop up on a daily basis. So what’s my beef here? Simply that I want to ask, why is no one talking about content? Why is everyone carried away with the multiplicity of vehicles now available to get an advertisers message out there, while no one, and I mean, no one, is talking about what that message should be? Maybe I’m the only one that thinks it’s important!