Advertising, ad campaigns, ad agencies, and the people that make it happen

News today that Zimmerman Advertising has been hired by Crocs to handle the footwear company's advertising. Crocs spent $2.5 million in measured media last year, according to Nielsen Monitor-Plus. OK, so no big deal, but then I read the following… "The Zimmerman team came in with what I'd describe as a holistic approach to the Crocs brand. This wasn't simply about developing a set of ads to put more shoes on more feet," said Ed Wunsch, director of marketing at the Niwot, Colo.-based client. "Zimmerman's approach was to look at the bigger and broader opportunity for us and dig deep into this company to help develop assets that can be leveraged for decades to come." I don’t know what others may think, but I find it amusing that someone would have a “holistic approach” for plastic clogs. And even though they also make tee shirts, hats and key rings, I doubt there’s much of a franchise there that can be “leveraged for decades to come!” But, I have to admit, I am constantly surprised at how much money people blow on dumb producys.

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