Advertising, ad campaigns, ad agencies, and the people that make it happen

This weeks news that Motorola is laying off 4,000 workers in order to save $400 million over the next two years, prompts the question, if the world’s largest manufacturer of mobile phones – whose fourth quarter profits fell 48% - is finding it tough to make money, what does that say about the current state of the wireless market? OK, there’s been a lot of hype about the launch of the iPhone, and everyone and his uncle is rushing to offer streaming content to phone users, whether they pay for it or agree to accept ads for reduced fees. But, growth in the US market is showing signs of starting to plateau and that long awaited boom in next generation 3G devices hasn’t happened yet. Yeah, all the Mac freaks desirous of the next “Cool” Apple toy will rush out and buy one, but I doubt that will last. Cell phones, in common with most electronic devices rapidly become commodities. Bottom line, don’t invest in phone companies. And when it comes to phone services, pretty soon there’ll only be one… AT&T. Hmmm… Wasn’t that what deregulation was supposed to all about?

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Then I'll have an iPhone to go with my iPod and my iBook. And they'll all be pink!