Seems like Kevin Federline, the soon to be ex-husband of PopWreck Britney Spears is in far more demand a “JokesPerson” in Super Bowl TV spots, than as the next Hip-Hop sensation. He will be appearing in spots for FedEx and Nationwide Mutual Insurance Co. during the big show. FedEx is keeping the lid on all the details about what its ad will look like, staying with the tradition of ultra-secrecy that many marketers follow in hopes of building up the maximum amount of surprise during the game, which airs Feb. 4 on CBS. Personally, if the quality continues to go down as much as it has in recent years, I’d be out there shouting from the rooftops. Particularly when you consider advertisers will be sgelling out big bucks for thirty seconds of air time. Right now spots are running as high as $2.6 million this year, up slightly from $2.5 million last year. Federline will be poking fun at himself (Doesn’t he do that every time he opens his mouth to sing?) in a humorous spot for Nationwide Insurance as part of its "Life Comes At You Fast" campaign. Those spots, which have previously featured supermodel Fabio and MC Hammer, will show Federline winding up working in a fast-food restaurant. I guess that’s what they call it truth in advertising!
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I'm gonna wash that man right outa my hair. Then I'm going to get my head shaved. Then I'm going to become a nun!
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